A Comprehensive 2025 Guide to Generative Engine Optimization
Introduction The world of online search in 2025 has changed. Rather than clicking links, the majority of users now use AI assistants, such as ChatGPT, Google’s Gemini, and Perplexity, to receive instant, conversational answers. These “zero‑click” experiences bypass traditional search result pages and present a new challenge to brands: being seen by AI-driven answers. Generative […]